You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Advertising Research.
ANA has found 225 results for you, in 219 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research into Britvic advertising

Prior to putting on air two new commercials formixers and fruit juices ("Tie" and "Swotting") inwhich Keith Smith figures as the Britvic presenter, Britvic wished to assess response to Keith Smith andto his role. For this purpose, it was proposed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
×

Citation

, C. (1977a, November 01). Qualitative research into Britvic advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-britvic-advertising


Research reports

Motorists attitudes to Firestone Tyres

Previous research for Firestone has been limitedto a simple monitor of awareness and other basicmarket data. This research was designed to provide deeper and richer information on motorists andtheir attitudes to Firestone which can be used for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1977
×

Citation

, C. (1977a, October 02). Motorists attitudes to Firestone Tyres. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/motorists-attitudes-to-firestone-tyres


Research reports

Qualitative research on Sure

This research was conducted to provide guidance as towhich of these campaign ideas is best able to positivelyre-state the Sure position, and which may offer somenew dimensions in the consumer's perceptions of thebrand.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
×

Citation

, C. (1977a, October 01). Qualitative research on Sure. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sure


Research reports

Pint size advertising

Pint Size is the brand name being given to the product beinglaunched, by Cadbury Typhoo, into the filled milk market.Filled milk consists of the more traditional skimmed milkwith vegetable fats added. The initial concept work was carried out by C.L.K...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
×

Citation

, C. (1977a, October 01). Pint size advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pint-size-advertising


Research reports

Qualitative research on Nescafe advertising

The advertising objectives of the new campaign are twofold:1. To remind consumers that coffee is the drink todrink when enjoying oneself; 2. When coffee is drunk then the drink should beNescafe.The initial commercial of the campaign features a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Qualitative research on Nescafe advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nescafe-advertising


Research reports

Qualitative research into Soya Choice advertising development

Young and Rubicam Ltd. have developed a new TV commercial for Soya Choice which embodies certainfeatures of the original campaign and initiallyinvolves a cartoon execution.Qualitative research was therefore required in orderto test the communication...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Qualitative research into Soya Choice advertising development . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-soya-choice-advertising-development-


Research reports

Prudential TV advertising pretest

The general objectives of this research were to makean evaluation of likely reactions to "Harbour" fromthe main target. sectors, and to identify any negativeswhich may require modification in the film. The30 second and 15-second versions were both...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Prudential TV advertising pretest . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/prudential-tv-advertising-pretest-


Research reports

Qualitative research on Polo press advertising

The objectives of the research reported here wereto examine consumer reactions to the pressadvertisements in terms of their competitive appeal;their meaning, and their relevance in supportingPolo as the definitive mint.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
×

Citation

, C. (1977a, August 01). Qualitative research on Polo press advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-polo-press-advertising


Research reports

Black Magic advertising

Recent research has indicated a lack of excitementand interest in the Black Magic product, particularlyvis a vis Bournville Selection: in the light of theintroduction of Bournville Selection, consumers maybe re-evaluating the qualities of Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Black Magic advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/black-magic-advertising